MKTG Specialist: Multi Channel, with B2B & trade experience or retail
- MKTG Strategy + Objectives for specific countries
- MKTG Project, Campaign & Event Management
- Analysis: results (PowerBI), customer data
- Online: Google, Email, Social Media, SEO, Marketplaces
- Offline: Catalogues & Flyers, Promotions, Point of Sale, Merchandising, Fairs & Events,
Presentations
- Working with Commercial teams and Senior Management to develop strategic marketing plans and establish annual marketing budgets, cost control and invoicing.
- Working with other Marketing team members to develop and implement content and communication strategies for social media, email, corporate and comms.
- Analyse metrics and results to evaluate performance and propose adjustments to results.
- Manage the annual marketing calendar across print/production, direct mail/catalogues, email, social media, copywriting, online content management, website content and management, web design and SEO, digital & eCommerce including Google Advertising and Marketplaces, PR, events/exhibitions, TV/media, review platforms, competitions/partnerships and magazine advertising.
- Recommend opportunities based on a thorough understanding of consumer behaviour, market data, retail trends and competitive landscape.
- Working with customers such as wholesalers on identifying and executing marketing, partnership and sponsorship opportunities.
- Work on future marketing projects and initiatives.
Profile:
- Experience: Proven experience in multi-channel marketing, preferably B2B or trade, at least 3+ years.
- Strategic Thinking: Ability to think strategically and creatively to develop innovative marketing strategies that align with business objectives.
- Performance: Goal and objective orientated with great organisation.
- Team Collaboration: Strong teamwork skills, with the ability to work effectively within the marketing team and collaborate across departments.
- Technical skills: MailChimp, GA, WordPress/Prestashop, SEO, Marketplaces, Meta, PowerBI.
- Languages: English and French preferable.
- Personality: Hard working, adaptable to change.
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Más información
- Address Murcia
