Braze CRM Specialist, B2B Marketing Barcelona

Braze CRM Specialist B2B

Location: The Netherlands, UK, Portugal or Spain

About the team and the role

The CRM team at VEED is a cross-functional marketing team focused on customer onboarding, engagement, and monetization. It closely collaborates with the User Research, Mobile, Monetization, Activation, Acquisition, and Enterprise teams. You will report to the CRM lead at VEED and collaborate closely with the B2B lead and the Enterprise team. Your core mission will be to help grow B2B through constant experimentation and innovation.

What you will do

• Create and run B2B CRM initiatives, including customer lifecycle management, segmentation, as well as new user onboarding, activation, and monetization campaigns
• Partner with content teams to produce relevant content in the different moments of the buyer’s journey
• Craft user-facing comms that effectively engage, re-engage, and upsell B2B customers
• Develop emails, push notifications, in-app messages, content cards, and canvases on Braze to drive impact
• Send highly-targeted, tailored, and relevant offerings to B2B users, take charge of the comms calendar, and performance analysis and reporting
• Optimize and continually iterate an A/B testing strategy

About you

We seek an analytical person with a proven track record of implementing successful B2B Braze campaigns in the SaaS space:

• 3+ years of experience in B2B SaaS CRM, with a proven track record of driving impact through lifecycle marketing
• Strong, hands-on experience with Braze, highly skilled at maximizing its feature set
• Content-oriented, skilled at packaging and positioning strategies, and can manage copywriting for various channels (push notifications, in-app messages, email, etc.)
• Data and research-driven, can analyze data and drive relevant tactics based on it
• Team player with the ability to collaborate cross-functionally to get things done
• Strong communicator with the ability to speak confidently on both strategy and tactics
• Ability to operate in ambiguity—we are growing fast, and flexibility and the ability to think on your feet are important!
• Experience with Hubspot and business intelligence tools (Looker, Tableau, etc.) will be a plus
• Designing through Figma and coding with HTML/CSS will be viewed as a big plus

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