What is a Casino Affiliate Program?
With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.
Defining the Casino Affiliate
Within this content, the affiliate places unique, trackable links that direct the reader to the casino‘s registration page.
This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.
- Affiliates act as independent marketing partners for casinos
- They use unique tracking links to monitor player registrations
- Casinos provide affiliates with banners, logos, and promotional tools
Understanding Revenue Share (RevShare)
The most common and lucrative payment structure in the industry is the Revenue Share, or «RevShare» model.
If an affiliate refers a «whale» who loses thousands every month, the affiliate makes a massive, continuous profit.
Understanding CPA Affiliate Deals
The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.
However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.
| Structure | Long-Term Potential | Immediate Cash Flow |
|---|---|---|
| Hybrid (CPA + RevShare) | Excellent | Good |
| Pure RevShare | Massive | Very Poor |
While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.