Job Description
Roles & Responsibilities:
- Experienced in creation of interactive dashboards using Google Looker Studio, Power BI and present holistic dashboards by pulling data from different data sources
- Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.
- Collaborate with members of the digital, product marketing, and business stakeholders to provide actionable insights on the performance of digital channels
- Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area
- Derive actionable consumer insights from trends observed data and reports for the business owners and stakeholders
- Extract existing data to calculate/format into presentable reports, charts, and graphs
- Examine and evaluate the purpose and content of business reports to develop new or improve existing format
- Design, build and implement new report formats and layouts on a customized basis as requested by the process owners
- Validation and clean-up of the production data. Individual productivity tracking and scorecard preparation
- Creating automated anomaly detection systems and constant tracking of its performance
- Ensuring the accuracy of the reports
- Checking Google Analytics setup and able to investigate tracking issues
Qualifications:
- 3-5 years of experience as Data Analyst
- Products, MS Power BI , Google Data Studio / Looker Pro , Google Analytics
- Basic coding skills
- Understanding of Marketing needs
- Understanding of Google Analytics notions, site tracking and debugging
- Data Science interface
- Creative skills on visualisation
- Can inspire, gather insights and convey key messages to the business
- Out of the box thinking, linking data sets
- Abstract thinking
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Más información
- Address Barcelona
