TRADE MARKETING MANAGER

Job Responsibilities

This person will be responsible for :

• the Instore and online visibility strategy development and execution for all Brands (De’Longhi, Braun, Kenwood and Nutribullet)
• Merchandising, Promoters and Training Plan and organization
• fairs, events and conventions
• Secure quality and visibility at POS
• Budget planning / responsibility and controlling

He / She will be responsible for :

• Merchandiser and Promoter budget, BTL budget for customer activation online and offline;
• Given Budget Management & whole cost estimation / invoice process;
• Training and promoters plans, analysis and follow up : creation, execution and control of plans coordinating with his team and agencies;
• Shop display and in store communication topics such as in store execution material development and distribution;
• Design, creation and production and rollout of all Instore communication materials including shop displays & SIS;
• Innovation in terms of shop displays, POS material, digital POS as well as Digital tools and databases to steer assigned field on KPIs;
• Shop Display Management in terms of dismantling, repair, warehousing;
• Reporting and analysis of key KPIs;
• Direct contact for external Agencies, Trade Partners, KAM and Sales;
• Processing of Sales requests;
• Development of assigned are including external agency landscape;
• Development of new ideas in field of Trade Marketing;
• Continuously updating inefficient processes and cost structures;
• Competitors and market sensing to identify new potentials;
• Shop visits, also related to Perfect Store coordinating with Sales;
• Product presentation to key retailer;
• Organize and lead events in store, fairs and exhibition + special event like Coffee Fest, Coffee Forum, etc.

Job Profile

Education :

University Degree in Business Studies, Economics, Marketing & Communication, MBA

Languages :

Fluent in English (spoken & written)

Experience :

• Minimum 3-5 years experience
• Experience in Marketing or Trade Marketing role in FMCG, household appliance or electronic consumer goods markets
• Ideally working in a multinational company or having worked extensively for multinationals

Skills :

• Ability to think critically and creatively
• Initiative : Entrepreneurial spirit with high level of pro-activity
• Resilience : Capable of working effectively under pressure
• Integrity : Honest, Respectful
• Results-Oriented
• Decision-Making Skills : Capable of taking decisions even when the outcome is uncertain
• Innovative : Creative, capable of searching for new business areas and opportunities
• Highly Flexible
• Strong communication & interpersonal skills
• Experience analyzing large amount of data and trends.

Others :

• Capable of working in complex and fast changing environments
• Capable of working in team, with different departments and cultures

Personality :

• Overall we are looking for an all-rounder , entrepreneurial spirit, willing to take on new challenges and capable of integrating well into a nice team

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