Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences.Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country.Develop and drive editorial strategies, content and direction for online properties, landing pages or websites.Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue.Establish,
track and measurebusiness group or country measurements of success such as web traffic, revenue and leads generated, TCE.Lead the adoption of HP web standards, processes and tools.Select, manage and motivate agencies or contractors.Manage functional budgets.Education and Experience Required:Advanced writing and editing for the web very mínimal peer or manager edits needed.Proven web analytical skills (measurement, ROI, forecasting).Strong organization and program management skills.Ability to link interactive plans and activities to business results.Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).Strong knowledge of Internet principles and web site production.Strong knowledge of direct marketing and CRM.Maintain HP marketing management systems as needed.Proven experience managing, leading, driving and measuring virtual teams toward common goal.High levels of tact and diplomacy.Agency and budget management.Job MarketingSchedule Full timeShift No shift premium (Spain)Travel Relocation EEO Tagline HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.SummaryLocation:Sant Cugat del Valles, Barcelona, SpainType:Full time
#J-18808-Ljbffr
Más información
- Address Barcelona
